Choosing a location is one of the most expensive decisions a business makes. GIS replaces gut feeling with data.
Questions to answer
- How many potential customers live or work within reach?
- How easy is the site to reach by car, public transport or on foot?
- Where are competitors and complementary businesses?
- What are rents, zoning rules and constraints?
- How would a new site affect existing branches?
Key analyses
Catchment areas
Isochrones show the area reachable within, for example, 10 minutes by car or 15 minutes on foot – far more realistic than simple circles.
Demographics and purchasing power
Population, age structure, households and purchasing power per area estimate demand.
Competition
Mapping competitors reveals saturated areas and gaps in coverage.
Accessibility
Road networks, public transport stops, parking and traffic data.
Cannibalisation
Overlapping catchments of existing and planned sites show whether a new location adds customers or just shifts them.
Scoring model
Criteria are weighted and combined into a score for each candidate site, presented on a map and in a ranking table.
Data sources
Your own customer and sales data, official statistics, OpenStreetMap, commercial demographic data and public-transport schedules.
Industries
Retail and food service, logistics depots, healthcare practices, fitness studios, EV charging infrastructure, real-estate developers.
Result
A transparent, data-based recommendation that you can explain to investors and management – and an interactive map to explore alternatives.
We combine GIS expertise with your business knowledge to find the locations with the best potential.