LinkedIn is where business decision makers spend time professionally. For B2B companies it is often the most valuable social network.
Company page and personal profiles
- Company page: credibility, job posts, company news. Complete every section.
- Personal profiles: founders and experts usually reach more people than company pages. Encourage key team members to post and engage.
Content that performs
- Practical tips and lessons from projects
- Behind-the-scenes insights into how you work
- Short opinions on industry developments
- Case studies and client results (with permission)
- Carousels (PDF posts) explaining processes step by step
- Short videos with a clear message
Posting rhythm
Consistency matters more than volume: two to three quality posts per week across company and personal profiles is a solid start.
Engagement
Reply to comments, comment thoughtfully on posts from clients and partners, and join relevant groups. LinkedIn rewards conversations.
LinkedIn Ads
Precise targeting by job title, industry, company size and region. Formats include sponsored posts, lead-gen forms and conversation ads. Costs per click are higher than on other networks, so focus on high-value offers like guides, webinars or consultations.
Measuring results
- Follower growth from your target audience
- Engagement rate
- Profile and website visits
- Leads and conversations started
Combine with your website
Link to in-depth content on your website, and add LinkedIn insights to your content plan.
We help B2B companies plan LinkedIn content and campaigns that reach the right decision makers.